Biography

I'm a brand strategist, creative consultant, and founder of Rare Bird Strategies, with more than 20 years of experience helping organizations turn ideas into meaningful brands and experiences. My work brings together business strategy, storytelling, design, and a deep curiosity about people and the world around us.

My journey into birding began in 2018, when I traveled to Sri Lanka and asked Nithian to introduce me to the country's extraordinary wildlife and natural wonders. What started as an opportunity to explore the country's extraordinary wildlife became something much more meaningful. Through Nithian's knowledge, enthusiasm, and remarkable ability to bring the natural world to life, I discovered a passion for birds I never knew I had. That experience changed the way I travel, the way I observe nature, and ultimately, the way I see the world.

Since then, birding has become an important part of my life. My involvement with the Linnaean Society of New York has deepened my appreciation for biodiversity, conservation, and the connections we build through a shared love of nature.

Working with Nithian to develop Avian Atlas has brought my professional and personal worlds together. From shaping the business strategy and positioning to developing the brand, communications, and digital experience, I've had the opportunity to help turn his vision into a business that shares his extraordinary knowledge and passion with travelers from around the world.

For me, the best travel experiences do more than introduce us to new places. They change how we see the world and inspire us to care for it. I know that firsthand, because one guided tour in Sri Lanka did exactly that for me